Updated Daily by AI
The Sponsorship Deal Tracker
Every major brand deal — sports, NIL, influencer, entertainment, esports, and more — extracted and analyzed daily by AI.
189
Deals Tracked
$4.0B
Value Tracked
23
This Month
Sports
Top Category
How Our AI Tracks Every Deal
We scan hundreds of sources daily and use Claude AI to extract, classify, and estimate deal values automatically.
Scan & Discover
Our AI scans 15+ news queries across sports, NIL, influencer, entertainment, and esports sources every day.
Extract & Classify
Claude identifies brands, properties, deal types, financial terms, and duration — then estimates undisclosed values from comparable deals.
Analyze & Publish
Deals are deduplicated, enriched with brand logos, and published to this tracker. New articles cover the biggest stories.
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Latest Deals
189 deals tracked and counting. Filter by category, type, or search by brand.
50 of 189 deals
Values with ~ are AI estimates based on comparable deals
| Brand & Property | Deal Type | Category | Value | Duration | Announced | Status | |
|---|---|---|---|---|---|---|---|
Topps FIFA World CupEvent | Licensing | Sports | ~$500.0M | — | May 15, 2026 | active | |
KNOX Newcastle UnitedTeam | Jersey Sponsor | Sports | $60.0M | — | Jun 12, 2026 | active | |
Plenitude Paris La Défense ArenaVenue | Naming Rights | Sports | ~$35.0M | 7 years | Jun 17, 2026 | active | |
Enhanced Games Partners (Collective) Enhanced GamesEvent | Multi-Category | Sports | $32.0M | — | May 26, 2026 | active | |
USAA Army FootballTeam | Multi-Category | Sports | ~$25.0M | 10 years | Jun 11, 2026 | active | |
Puma Virat KohliAthlete | Endorsement | Sports | ~$15.0M | — | Jun 13, 2026 | active | |
Potawatomi Sportsbook Green Bay PackersTeam | Naming Rights | Sports | ~$15.0M | — | Jun 2, 2026 | active | |
SuperFile Trackhouse Racing MotoGPTeam | Title Sponsor | Sports | ~$12.0M | — | Jun 5, 2026 | active | |
NTT IndyCarLeague | Title Sponsor | Sports | ~$12.0M | — | May 21, 2026 | active | |
Blue Cross Williams ArenaVenue | Naming Rights | Sports | ~$10.0M | — | Jun 17, 2026 | active | |
MSUFCU Michigan State AthleticsTeam | Jersey Sponsor | Sports | ~$10.0M | — | Jun 15, 2026 | active | |
Uganda Tourism Board Premier League ClubTeam | Jersey Sponsor | Sports | ~$10.0M | — | Jun 3, 2026 | rumored | |
ZOOP Enhanced GamesEvent | Official Partner | Sports | ~$8.0M | — | May 26, 2026 | active | |
Betr Enhanced GamesEvent | Official Partner | Sports | ~$6.0M | — | May 26, 2026 | active | |
JMI Sports H2PNILNIL Collective | NIL Deal | NIL | ~$5.0M | — | Jun 16, 2026 | active | |
JMI Sports University of PittsburghNIL Collective | NIL Deal | NIL | ~$5.0M | — | Jun 16, 2026 | active | |
Opel IHF Men's Handball World ChampionshipEvent | Official Partner | Sports | ~$5.0M | 1 year | Jun 5, 2026 | active | |
Rumble Enhanced GamesEvent | Official Partner | Sports | ~$5.0M | — | May 26, 2026 | active | |
Roku Enhanced GamesEvent | Official Partner | Sports | ~$4.0M | — | May 26, 2026 | active | |
Rezolve AI Enhanced GamesEvent | Official Partner | Sports | ~$4.0M | — | May 26, 2026 | active | |
Brembo Mugello MotoGPEvent | Title Sponsor | Sports | ~$3.0M | — | May 27, 2026 | active | |
Caliwater Enhanced GamesEvent | Official Partner | Sports | ~$3.0M | — | May 26, 2026 | active | |
Public Enhanced GamesEvent | Official Partner | Sports | ~$3.0M | — | May 26, 2026 | active | |
Hoag Senior Players ChampionshipEvent | Title Sponsor | Sports | ~$2.5M | — | May 26, 2026 | active | |
MSU Federal Credit Union Michigan State UniversityTeam | Jersey Sponsor | Sports | ~$2.0M | — | Jun 15, 2026 | active | |
Panini University of Michigan AthletesNIL Collective | NIL Deal | NIL | ~$2.0M | — | Jun 8, 2026 | active | |
EaseMyTrip Big Cricket LeagueLeague | Title Sponsor | Sports | ~$2.0M | 1 year | May 26, 2026 | active | |
Brembo Mugello CircuitVenue | Title Sponsor | Sports | ~$2.0M | — | May 22, 2026 | active | |
TIAA Philadelphia MarathonEvent | Title Sponsor | Sports | ~$2.0M | — | May 21, 2026 | active | |
Frame Fitness Enhanced GamesEvent | Official Partner | Sports | ~$1.5M | — | May 26, 2026 | active | |
Micron Technology Spirit of Boise Balloon ClassicFestival | Title Sponsor | Entertainment | ~$1.0M | 2 years | Jun 1, 2026 | active | |
Seven Consulting Australian OpalsTeam | Official Partner | Sports | ~$500K | — | Jun 17, 2026 | active | |
Waterdrop MLP AustinEvent | Title Sponsor | Sports | ~$500K | — | Jun 8, 2026 | active | |
The Admiral Theatre Illinois CheerleadersNIL Collective | NIL Deal | NIL | $500K | — | May 27, 2026 | rumored | |
PM Philadelphia Marathon New Title Sponsor Philadelphia MarathonEvent | Title Sponsor | Sports | ~$500K | — | May 21, 2026 | active | |
Campa Energy S8ULPlatform | Title Sponsor | Esports | ~$500K | 1 year | May 21, 2026 | active | |
1/ST BET Delvin Miller Adios PaceEvent | Presenting | Sports | ~$300K | 1 year | Jun 8, 2026 | active | |
WTC Fiber Kansas State Wildcats BaseballTeam | Official Partner | Sports | ~$250K | 5 years | May 13, 2026 | active | |
GameAbove Detroit Sports Commission Golf ClassicEvent | Title Sponsor | Sports | ~$200K | — | May 22, 2026 | active | |
U Unknown Hollywood SmothersAthlete | NIL Deal | NIL | ~$150K | — | May 21, 2026 | active | |
IG Wealth Management Pickleball NS Provincial ChampionshipsEvent | Title Sponsor | Sports | ~$75K | — | May 22, 2026 | active | |
Flo4Law Texas Mini Cup ChampionshipEvent | Title Sponsor | Sports | ~$50K | 1 year | May 21, 2026 | active | |
Health City Cayman Islands Cayman Islands Cancer Society Casino NightEvent | Title Sponsor | Other | ~$25K | 1 year | May 30, 2026 | active | |
S Snapchat Major FestivalFestival | Festival Sponsor | Music | Undisclosed | — | Jun 19, 2026 | active | |
U USAA U.S. Military Academy at West Point / Michie StadiumVenue | Naming Rights | Sports | Undisclosed | — | Jun 11, 2026 | active | |
U Undisclosed Stony Brook University AthleticsTeam | Jersey Sponsor | Sports | Undisclosed | 3 years | Jun 5, 2026 | active | |
L Lay's Formula 1League | Hospitality | Sports | Undisclosed | — | Jun 5, 2026 | active | |
USA 250 New York KnicksTeam | Jersey Sponsor | Sports | ~$0 | — | Jun 1, 2026 | active | |
U Undisclosed Philadelphia MarathonEvent | Title Sponsor | Sports | Undisclosed | — | May 21, 2026 | active | |
G Gucci Alpine F1 TeamTeam | Title Sponsor | Sports | Undisclosed | — | May 14, 2026 | rumored |
Topps
FIFA World CupEvent
active
KNOX
Newcastle UnitedTeam
active
Plenitude
Paris La Défense ArenaVenue
active
Enhanced Games Partners (Collective)
Enhanced GamesEvent
active
USAA
Army FootballTeam
active
Puma
Virat KohliAthlete
active
Potawatomi Sportsbook
Green Bay PackersTeam
active
SuperFile
Trackhouse Racing MotoGPTeam
active
NTT
IndyCarLeague
active
Blue Cross
Williams ArenaVenue
active
MSUFCU
Michigan State AthleticsTeam
active
Uganda Tourism Board
Premier League ClubTeam
rumored
ZOOP
Enhanced GamesEvent
active
Betr
Enhanced GamesEvent
active
JMI Sports
H2PNILNIL Collective
active
JMI Sports
University of PittsburghNIL Collective
active
Opel
IHF Men's Handball World ChampionshipEvent
active
Rumble
Enhanced GamesEvent
active
Roku
Enhanced GamesEvent
active
Rezolve AI
Enhanced GamesEvent
active
Brembo
Mugello MotoGPEvent
active
Caliwater
Enhanced GamesEvent
active
Public
Enhanced GamesEvent
active
Hoag
Senior Players ChampionshipEvent
active
MSU Federal Credit Union
Michigan State UniversityTeam
active
Panini
University of Michigan AthletesNIL Collective
active
EaseMyTrip
Big Cricket LeagueLeague
active
Brembo
Mugello CircuitVenue
active
TIAA
Philadelphia MarathonEvent
active
Frame Fitness
Enhanced GamesEvent
active
Micron Technology
Spirit of Boise Balloon ClassicFestival
active
Seven Consulting
Australian OpalsTeam
active
Waterdrop
MLP AustinEvent
active
The Admiral Theatre
Illinois CheerleadersNIL Collective
rumored
PM
Philadelphia Marathon New Title Sponsor
Philadelphia MarathonEvent
active
Campa Energy
S8ULPlatform
active
1/ST BET
Delvin Miller Adios PaceEvent
active
WTC Fiber
Kansas State Wildcats BaseballTeam
active
GameAbove
Detroit Sports Commission Golf ClassicEvent
active
U
Unknown
Hollywood SmothersAthlete
active
IG Wealth Management
Pickleball NS Provincial ChampionshipsEvent
active
Flo4Law
Texas Mini Cup ChampionshipEvent
active
Health City Cayman Islands
Cayman Islands Cancer Society Casino NightEvent
active
S
Snapchat
Major FestivalFestival
active
U
USAA
U.S. Military Academy at West Point / Michie StadiumVenue
active
U
Undisclosed
Stony Brook University AthleticsTeam
active
L
Lay's
Formula 1League
active
USA 250
New York KnicksTeam
active
U
Undisclosed
Philadelphia MarathonEvent
active
G
Gucci
Alpine F1 TeamTeam
rumored
Values with ~ are AI estimates based on comparable deals
Sponsorship Intelligence
Go Deeper with Intelligence Reports
The Deal Tracker shows you what's happening. Our Intelligence Reports show you why it matters — with sponsor landscape data on 100+ properties across the Big 5 leagues and beyond.
- 100+ properties across NFL, NBA, MLB, NHL, MLS, and more
- Brand category breakdown and concentration scores
- Whitespace analysis to find untapped opportunities
More Than Just a Spreadsheet
SponsorFlo connects deal data to your actual pipeline — so you can act on intelligence, not just read it.
AI-Powered Extraction
Claude analyzes hundreds of news sources daily, extracting structured deal data with brand, property, financials, and duration.
Soon
Deal Alerts
Get notified when deals happen in your industry, with your competitors, or in categories you track. Coming soon.
Value Estimation
When deal values aren't disclosed, our AI estimates them from comparable deals — so you always have a benchmark.
Cross-Sector Coverage
Sports, NIL, influencer, entertainment, esports, fashion, gaming — we track deals across every category.
Competitive Intelligence
See what your competitors are spending on sponsorships and where. Connect deals to your pipeline inside SponsorFlo.
Pipeline Integration
Use deal intelligence to inform your outreach, pricing, and proposals — all connected inside the SponsorFlo platform.
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