Built for Podcasters

Podcast Sponsorship
Management Made Simple

Find sponsors, create professional media kits, track CPM rates, and manage dealsβ€”all in one platform. Built specifically for podcasters seeking sponsorship revenue.

$25 CPM
Mid-Roll Avg
$25K
Monthly Exclusive
$10K
Episode Deals
60s
Proposal Time
AI Sponsor Matching
CPM Calculator
Media Kit Generator
$18-$35
Typical CPM Rates
47%
Avg Revenue Increase
10K+
Brands in Database
5 Min
To Create Media Kit

Podcast Sponsorship Challenges We Solve

❌ Challenge:

Finding relevant sponsors who value your niche

βœ… SponsorFlo Solution:

AI matches your podcast to brands actively seeking your audience

❌ Challenge:

Proving ROI to sponsors (downloads aren't enough)

βœ… SponsorFlo Solution:

Track conversions, promo codes, and engagement metrics automatically

❌ Challenge:

Creating professional sponsorship packages

βœ… SponsorFlo Solution:

Templates and AI suggestions based on successful podcast deals

❌ Challenge:

Calculating fair CPM rates for your podcast

βœ… SponsorFlo Solution:

Industry benchmarks + niche multipliers built-in

❌ Challenge:

Managing multiple sponsor relationships

βœ… SponsorFlo Solution:

CRM built for podcasters: contracts, deliverables, renewals

Everything Podcasters Need to Land Sponsors

AI Sponsor Matching

Our AI analyzes your podcast niche, audience demographics, and content to match you with brands actively seeking podcast sponsorships.

Professional Media Kits

Generate beautiful, data-rich media kits showcasing your downloads, demographics, and sponsorship opportunities. Export to PDF in seconds.

CPM Rate Calculator

Calculate optimal sponsorship rates based on your downloads, niche, and audience engagement. Industry benchmarks included.

Sponsorship Package Builder

Create tiered packages (pre-roll, mid-roll, dedicated episodes) with custom pricing and benefits. One-off or recurring sponsorships.

Automated Proposals

Send professional sponsorship proposals with read tracking, e-signatures, and automated follow-ups.

Performance Analytics

Track sponsor ROI with custom tracking URLs, promo codes, and conversion analytics. Share reports with sponsors automatically.

Podcast Sponsorship Pricing Benchmarks

Industry-standard CPM rates and pricing models for podcast sponsorships

Sponsorship Type
Pre-Roll Ads (15-30 sec)
Typical Rate
$18-$25 CPM
Example Revenue
50K downloads/month = $900-$1,250/month
Sponsorship Type
Mid-Roll Ads (60 sec)
Typical Rate
$25-$35 CPM
Example Revenue
50K downloads/month = $1,250-$1,750/month
Sponsorship Type
Exclusive Monthly Sponsor
Typical Rate
$5K-$25K/month
Example Revenue
Based on total reach + category exclusivity
Sponsorship Type
Dedicated Episode
Typical Rate
$2K-$10K
Example Revenue
Full episode integration + social promotion

Premium Factors That Increase Rates

  • Niche/targeted audience (B2B, tech, finance): +30-50% CPM
  • High engagement rate (comments, social shares): +20-30% CPM
  • Host-read ads (vs. pre-recorded): +40-60% premium
  • Category exclusivity: +30-50% premium

How to Land Podcast Sponsors with SponsorFlo

1

Import Podcast Data

Connect your hosting platform (Buzzsprout, Libsyn, etc.) or upload listener analytics

2

Generate Media Kit

AI creates a professional media kit with your demographics, download stats, and sponsorship packages

3

Find Sponsors

AI matches you with brands seeking your audience. Get contact info + pitch templates

4

Send & Track

Send proposals, track engagement, e-sign contracts, and manage sponsor relationships

Start Landing Podcast Sponsors Today

Join podcasters increasing their sponsorship revenue by 47% on average. Create your first media kit in 5 minutes.

AI Podcast Sponsorship Software (2025) - Find Sponsors & Manage Deals | SponsorFlo | SponsorFlo AI