Stop guessing. Learn proven pricing formulas, industry benchmarks, and strategies used by top organizations to maximize sponsorship revenue. Includes free pricing calculator.
Get an instant estimate based on your audience, asset type, and industry.
Answer a few questions to get your estimated sponsorship price
Attendees, downloads, followers, impressions, etc.
SponsorFlo's AI can analyze your specific assets, audience demographics, and market position to create optimized pricing.
Real pricing data from successful sponsorship programs across industries.
Use these formulas to calculate sponsorship prices for your specific situation.
When you have measurable impressions (attendance, downloads, views)
Event with 10,000 attendees, logo on t-shirts for 3 events
When your audience is highly targeted or affluent
B2B conference, 2,000 C-level executives, avg deal size $50K
When you need to cover costs and generate profit
Youth sports league, $15K budget, seeking 10 sponsors
When comparable organizations exist in your market
Podcast with 50K downloads/month (industry avg: $25 CPM)
Go beyond basic pricing with these proven strategies to maximize revenue.
Create 3-5 tiers with clear benefit differences. Top tier should be 2-3x middle tier.
Offer 15-25% off for sponsors who commit 6+ months early.
Incentivize 2-3 year commitments with 10-20% annual discount.
Charge 30-50% more for exclusive category rights.
Allow sponsors to build packages from individual assets.
Why it's bad: Underpricing trains sponsors to expect low rates and makes future increases difficult.
✅ Fix: Start at market rate, offer early-bird discounts instead of permanent low pricing.
Why it's bad: Different sponsors have different budgets and needs.
✅ Fix: Create 3-5 tiers with clear differentiation. Capture different budget levels.
Why it's bad: Sponsors don't care about your costs - they care about their ROI.
✅ Fix: Price based on value TO THE SPONSOR (audience, reach, demographics).
Why it's bad: C-suite executives are worth more than general consumers.
✅ Fix: Add 2-5x multiplier for high-value audiences (B2B, affluent, decision-makers).
Why it's bad: Sponsors compare your prices to similar opportunities.
✅ Fix: Research 3-5 comparable organizations and price within 20% of their rates.
Why it's bad: Exclusive category rights are significantly more valuable.
✅ Fix: Charge 30-50% more for category exclusivity.
SponsorFlo's AI analyzes your assets, audience, and market position to recommend optimal pricing. Stop leaving money on the table.
Get StartedJoin organizations increasing sponsorship revenue by 47% on average