20+ Real Examples • Updated 2025

Sponsorship Package
Examples That Work

Browse 20+ real sponsorship packages from successful organizations. See actual pricing, benefits, and tier structures across sports, events, podcasts, and nonprofits.

Real Examples
Actual Pricing
Proven Results
20+
Real Examples
5
Industries
$1M+
Total Value Shown
Free
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Real Sponsorship Package Examples

See how successful organizations structure their sponsorship tiers, price their packages, and communicate value.

Sports Teams

Youth Soccer League

Community Sports

Local youth league with 500 players, 35 teams, 10K+ family reach

Gold
$5,000
per season
10,000+ impressions
Logo on all team jerseys (500+ players)
4x8 banner at main field
Social media features (10 posts)
Recognition at awards ceremony
8 VIP tickets to championship
Newsletter feature (1,200 subscribers)
Silver
$2,500
per season
5,000+ impressions
Logo on practice jerseys
Social media recognition (quarterly)
Website logo placement
4 VIP tickets to championship
Newsletter recognition
Bronze
$1,000
per season
2,000+ impressions
Logo on website sponsor page
Social media thank you post
Recognition in season program
2 tickets to championship

Semi-Pro Basketball Team

Professional Sports

Regional pro team with 30 home games, 3,000 avg attendance, 50K social following

Title Sponsor
$75,000
per year
90,000+ impressions per game
Team naming rights (Your Brand Thunder)
Jersey front logo (all players, all games)
Court center logo
10 courtside season tickets
Exclusive category rights
VIP suite access (all home games)
Co-branded marketing campaigns
Premium Partner
$30,000
per year
45,000+ impressions per game
Jersey sleeve logo
Digital courtside signage
6 courtside season tickets
Category exclusivity
VIP suite access (15 games)
Social media features (weekly)
Official Partner
$12,000
per year
15,000+ impressions per game
Bench/tunnel signage
4 club-level season tickets
Social media recognition (bi-weekly)
Website partner page
Game night promotions (5 games)
🎪

Events & Festivals

Music Festival

3-Day Festival

25,000 attendees, 40+ artists, 4 stages, 5M+ social impressions

Headliner
$75,000
one-time
5M+ digital impressions
Main stage naming rights
Logo on all tickets and wristbands (25,000)
Premium festival booth (300 sq ft)
On-stage brand mentions
50 VIP weekend passes
Exclusive backstage access
Email marketing (30K subscribers, 3 sends)
Livestream brand integration
Encore
$35,000
one-time
2M+ digital impressions
VIP lounge naming rights
Festival booth (200 sq ft)
20 VIP weekend passes
Logo on website and app
Social media features
Sampling at beer gardens
Opening Act
$15,000
one-time
500K+ digital impressions
Festival booth (100 sq ft)
10 general admission passes
Logo on website
Social media recognition
Festival program inclusion

Tech Conference

B2B Conference

2,500 tech professionals, 80+ speakers, 200+ exhibitors, high-value leads

Diamond
$100,000
one-time
Avg deal size influenced: $125K
Conference title sponsor
Keynote speaking slot (30 min)
Premium expo booth (20x20 ft)
20 all-access passes
Logo on all badges & lanyards
Pre-conference attendee list
Email marketing (full list, 3 sends)
Mobile app banner ads
VIP dinner table (10 seats)
Platinum
$50,000
one-time
500+ qualified leads
Track sponsorship
Breakout session slot (20 min)
Premium booth (10x10 ft)
10 all-access passes
Website & app logo
Email marketing (1 send)
Networking reception sponsor
🎙️

Podcasts & Digital

Business Podcast

B2B Podcast

50K downloads/month, 100K newsletter subscribers, CEO/founder audience

Exclusive
$8,000
per month
200K+ monthly impressions
Exclusive category sponsor
60-second mid-roll ad (all episodes)
Host-read ad integration
Newsletter sponsorship (4 sends)
Social media features (8 posts)
Dedicated landing page
Audience survey insights
Featured
$4,000
per month
100K+ monthly impressions
30-second pre-roll ad (all episodes)
Newsletter mention (2 sends)
Social media features (4 posts)
Website logo
Supporting
$1,500
per month
50K+ monthly impressions
15-second thank you mention
Newsletter mention (1 send)
Social media post
Website logo
❤️

Nonprofits

Charity Gala

Fundraising Event

300 high-net-worth attendees, $250K raised annually, board member access

Presenting
$25,000
one-time
Access to 300 HNW individuals
Gala title sponsorship
Premier table for 10
Logo on all invitations (500 sent)
On-stage recognition (3 min)
Full-page ad in program
VIP pre-event reception
Program naming rights
Press release recognition
Champion
$10,000
one-time
Brand exposure to 300 donors
Premium table for 10
Logo on event materials
On-stage recognition
Half-page program ad
VIP reception access

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Key Insights from These Examples

Most Use 3-Tier Structure

Gold/Silver/Bronze (or similar) creates clear choice architecture and maximizes revenue across budgets.

Pricing Ranges 3-5x Per Tier

Top tier is typically 2-3x middle tier, middle is 2-3x bottom tier. Creates perceived value differentiation.

Quantify Everything

Best packages specify exact impressions, attendance numbers, and exposure metrics rather than vague promises.

Bundle Digital + Physical

Successful packages combine on-site/physical presence with digital/social amplification.

Exclusivity Commands Premium

Category exclusivity, naming rights, and VIP access justify higher pricing.

Clear Benefit Hierarchies

Each tier adds specific benefits. Top tier isn't just "more" - it's qualitatively different.

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Sponsorship Package Examples (2025) - 20+ Real Examples by Industry | SponsorFlo | SponsorFlo AI